Below is the revamped landing page of the Menutio website, a project focused on improving user experience and visual appeal to effectively attract and retain customers.
Prior Challenges:
Menutio brand is a brand based in Austria and it is known for creating a platform for digital menu fully customizable for any restaurant around the world, but the not too cool challenge is that the landing page is not captivating and visually appealing enough to embody the amazing idea of the digital menu. As much as it explains the way the app can be used, the color and aesthetics are not good at all.
The Current Menutio Landing Page.
Key Highlights of the Redesign:
User-Centric Design:
I focused on enhancing user experience by integrating intuitive navigation features and distinct call-to-action buttons. Utilizing feedback from friends and colleagues, along with thorough user testing, I refined the layout to simplify the user journey and elevate engagement to meet specific requirements.
Visual Appeal:
The revamped landing page of Menutio showcases a visually striking design that harmonizes with the brand's color palette. I integrated visually enticing graphics, premium-quality images, and contemporary typography to craft a captivating visual journey that deeply connects with their intended audience.
Content Optimization:
I redesigned the content strategy to convey our value proposition effectively through concise and impactful messaging. By prioritizing clear and compelling copywriting, my goal is to attract visitors' attention and increase conversion rates.
The Redesigned Menutio Website Landing Page.
The revamped landing page places a strong emphasis on user experience and aims to bolster Menutio's online visibility. Through a fusion of captivating visuals, user-friendly design, and compelling content, I am optimistic that the updated landing page will yield significant outcomes and successfully captivate their intended audience.